Press Release

Eons™ Spins Off Obituary Classifieds Business Launching

Tributes, Inc. Raises $4.2 Million to Establish National Online Resource for Obituary News and Online Community Associated with Loss and Grieving

CHARLESTOWN NAVY YARD, BOSTON (February 13, 2008) — Today, Eons, Inc., parent company of online baby boomer community, announced the formation of Tributes, Inc. Tributes™ will be focused on developing into the leading online destination for timely obituary news and lasting tributes celebrating loved ones lives, fulfilling against the original vision for the obituary classifieds product — Obits — which launched as part of the site in July, 2006. also offers an online community to provide support during times of loss and grieving, and the site includes an extensive obituary database with obituary records dating back to the early 1900's, providing an excellent resource for genealogy and documenting family connections. As part of the new venture, Dow Jones&Company has signed on as a strategic investor in Tributes, Inc., and will seek ways to expand the relationship. Tributes raised $4.2 million in Series A financing to fund business operations.

The Tributes executive team represents deep expertise in building consumer brands, migrating classifieds online and the funeral industry. Jeff Taylor, founder and CEO of Eons and founder of, which transformed the recruitment advertising industry globally with its pioneering online model, will act as Chairman of the Board of the new company. Elaine Haney, who served in several executive product and marketing roles at and who previously spent 10 years building into one of the industry's leading online white and yellow pages brands, will serve as the company's President. John Heald, who will serve as the company's Vice President of Business Development and Sales, is a fourth-generation licensed funeral director who brings additional industry knowledge as a former sales consultant to Batesville Casket Company and a consultant in the pre-need insurance industry. Taylor's and Haney's deep experience transitioning print classified products to the web along with Heald's channel expertise, gives Tributes a powerful foundation of knowledge which can be leveraged to fulfill against its mission.

"The Internet is transforming the way people grieve," said Taylor, "and the Obituary classifieds is the last laggard classified section that has yet to make a meaningful transition from print to online. There is a significant opportunity to establish as a major web brand that marries reliable, timely obituary data with user generated content and community, transforming an industry that is over 100 years old and creating a platform which offers more and better services for families."

Building upon industry relationships previously established by, Tributes will partner directly with funeral homes to establish as an important bridge between funeral homes and consumers searching online for obituary information and in need of funeral-related services.