and Teleflora Expand Partnership and Teleflora Expand Partnership to Offer Customized Sympathy Floral Shops for Funeral Homes


Funeral Home-branded Floral Shops Help Funeral Homes Better Monetize their Websites and their Online Obituaries

BOSTON, MA and Austin, TX ­– October 21, 2013 –, the online source for local and national obituary news and Teleflora, the world's leading floral delivery service, announced today at the NFDA International Convention and Expo that they are taking its collaboration to the next level with the launch of a new online flower program for Premier funeral home partners. 

This new program will enable funeral homes to leverage their existing local floral partners and the platform to drive online flower sales and increased revenue. Customized powered sympathy floral shops will be seamlessly integrated into the online obituaries and websites of participating funeral homes, where all floral purchases will be prepared and delivered exclusively through the Teleflora network.

"We are continuously looking for ways to deliver added value to our member florists," said Jeff Bennett, president of Teleflora. "Sympathy flower sales are a staple of their businesses and by helping create more structured ecommerce programs between our florist partners and the local funeral homes in their markets; we are helping increase profit opportunities for both."

"Offering a highly customized floral ecommerce solution for our funeral home partners will help them increase the quality and ROI of their websites and obituary programs," said Elaine Haney, CEO and president of Tributes, Inc.  "By helping funeral homes direct floral sales to specific florists in their communities through funeral home-branded interfaces, we are helping them create new sales opportunities while preserving important local business relationships."




About Teleflora


Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 15,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including and, and its toll-free line 1-800-Teleflora, the company offers consumers fast, convenient and high-quality flowers and keepsake products.



About® is driven by the belief that Every Life has a Story which deserves to be told and preserved. is the online source for current local and national obituary news and a supportive community where friends and family can come together during times of loss and grieving to honor the memories of their loved ones with lasting personal tributes. Through one centralized national web destination, with 95 million and growing current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible. The site has experienced rapid growth since its launch in the fall of 2008, and is now relied on by thousands of funeral homes and over 4M unique consumers each month to publish and locate obituary news.  For more information about, please visit our website at or contact us at