Launches Flower Shop Powered by 1-800-Flowers


Maria Donado
                                                                                                                                                                                                              ® Launches Flower Shop Powered by


BOSTON, MA ­– May 25, 2011 –, the online resource for local and national obituary news, has launched the Flower Shop powered by 1-800-FLOWERS.COM. With the new addition of the Flower Shop, site visitors can honor lost loved ones and console family and friends with flowers and gifts exclusively provided by 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's leading florist and gift shop.

The Flower Shop enables site visitors to view a sympathy collection featuring floral arrangements and gifts from 1-800-FLOWERS.COM. From standing sprays and wreaths to gourmet gift baskets, browsers will find the perfect gift to convey their sympathy during difficult times.

“1-800-FLOWERS.COM is in the business of helping people connect to the important people in their lives,” says Jim McCann, CEO and Founder 1-800-FLOWERS.COM. “ offers a platform which enables visitors to express their sympathy and preserve their memories online. We are proud to continue to work with a company which understands the needs of both the community and industry alike.”

Through this continued strategic alliance, and 1-800-FLOWERS.COM will supply customers with convenient, seamless and thoughtful ways to express themselves and pay their respects to loved ones. The alliance between 1-800-FLOWERS.COM and has evolved from its inception: debuting with the creation of a virtual lily flower which could be placed within the memory books of obituaries on, and growing into the Flower Shop. The relationship continues to expand, with plans to create a new floral and gourmet gift program specifically for funeral home partners.

“1-800-FLOWERS.COM has been a believer in since our launch in 2008 and was our first strategic marketing partner,” said Elaine Haney, President, “We are grateful for their ongoing commitment to our business and are pleased that we have been able to illustrate consistent growth tied directly to the rapid development of our consumer brand, our funeral home channel and our media network. We look forward to continuing to work closely with 1-800-FLOWERS.COM to further develop this segment of our business and to make their next generation of sympathy flowers and sympathy gifts readily available to both our users and our partners.”

With the Flower Shop and new initiatives set to launch, over 1.8 million unique visitors per month have access to expedient means of expressing sympathy.

To view the Flower Shop and to obtain additional information, please visit

About is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. founder Jeff Taylor officially launched in the fall of 2008 and in 2 ½ short years the site has experienced rapid growth, and is now relied on by thousands of funeral homes and more than 1.8M unique consumers each month to publish and locate obituary news.

For more information about, please visit our website at or contact us at

About 1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower&Gift Center was named winner of the 2010 “Best Mobile App for E-commerce” by DPAC (Digiday’s Publishing & Advertising Awards) and RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 100: America’s Best Retail Web Sites” for 2011. The Company’s BloomNet® international floral wire service ( provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or; cookies and baked gifts from Cheryl’s (1-800-443-8124 or; premium chocolates and confections from Fannie May® confections brands ( and; gift baskets and towers from® (; and wine gifts from® ( 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts.

Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.